A painter turned clothing designer, George McCracken posits the modernist concept of medium specificity as the guiding principle behind his collection. Focusing on  fundamentals, such as fabric, construction and cut, McCracken’s clothes are classic, modern, and understated. Sourcing the best materials from Europe and Japan, the collection’s fabrics feel comfortably familiar, but subtle distinctions suggest their superior quality.

Committed to supporting local manufacturers, the George McCracken collection is constructed, almost entirely, by the finest and most specialized workshops in and around New York City.

Cut with an architectural  precision, the clothes are youthfully slim but unexaggerated in their proportions. A rigorous collection; The George McCracken brand represents an intelligent investigation into the exigencies of menswear.

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